In a money economy, an
individual sells the goods and services he owns for money, which he then uses
to buy other goods and services. By
selling goods and services for money, he buys money and this money forms part
of his money income.
Money income could come from
selling capital goods, consumers goods or land.
It can also come from land, labor, capital goods or durable consumers’
goods being rented out rather than sold.
Another source of money income is a gift. An individual can also receive money income
by actually producing the money commodity, in the case of gold, by mining it
from the ground.
Since for any given
exchange, sellers will tend to obtain the highest price possible, it follows
that men will strive to earn as much
money income as they can for a given good or service. This is provided that there are no “psychic
factors” in play, in other words that the money from two different offers is
considered homogeneous (equally serviceable).
This is usually the case when selling or renting consumers’ goods,
capital goods and land, but it may well not be the case in renting labor
services, for example, where the “conditions of labor” can often induce
individuals to not maximize their money income.
Labor services must also be weighed against the utility of leisure
foregone.
Money is acquired in order
to exchange for desired goods. For every
exchange, one party buys money –
money income – and the other party sells
money – money expenditures.
Each person may make a
record of his monetary exchanges – income and expenditures – over a given
period of time. Such a record may be
called a balance of payments. Income and expenditures can also be called exports
and imports of goods. If an individual’s
income in a given period is more than his expenditures, then there is a net increase
to his cash balance. If an individual’s
expenditures in a given period are more than his income, then there is a net
decrease to his cash balance.
Each actor must allocate his
money resources among:
All individuals spend money on consumers’ goods to use directly. Additionally, individuals can invest in goods of higher orders. These individuals are called capitalists. As with the example of Crusoe investing his resources in building a stick to increase his berry productivity, investment in producers’ goods requires refraining from consumption.

Above is a diagram of the
structure of production. Solid lines
represent the movement of goods; dashed lines represent the movement of
money. Each capitalist (owner of a
capital good) hires labor and nature-given factors to produce a lower-order
capital good, which is then sold on to another capitalist, or ultimately to the
consumer. Note that all money ends up
with either labor or nature (landowners).
Clearly, the capitalists
must hire land and labor services in
anticipation of the future sale of the product. And in order to own the capital good, they
must first save money and invest it
into the capital good.
Money is a good and is therefore subject to the law of marginal utility; as an individual’s cash balance increases, the marginal utility of each additional unit of money will be worth less to him. Individuals will tend to hold a certain cash balance, and as the cash balances increases, they are more likely to spend the “excess money” on buying goods – either consumers’ goods (consumption) or producers’ goods (investment). Individuals freely choose to hold a certain cash balance, and increase and decrease it as they see fit. The average cash balance a person holds is likely to be influenced by institutional factors such as the regularity of payments for labor. An individual’s demand for money is his reservation demand (his desire to hold on to the money he already has) plus his desire to increase his cash balance (or minus his desire to decrease his cash balance).