Consumer preferences ultimately drive a market
economy. Producers (to the extent that
they seek monetary returns) are influenced by consumer spending decisions to
allocate resources most effectively to satisfy consumer wants.
A cartel is an alleged evil wherein a group of businesses
restrict output in order to raise prices and hence profits. A closer analysis however reveals that this
view of cartels as evil is deeply flawed.
Firstly, what is the essential difference between a cartel agreement and
a corporate takeover or merger? There is
none.
In a free market, firms will tend to be the optimum
(from the consumers’ point of view) size.
On the one hand, lower unit-costs of large-scale production will tend to
increase firm size, but on the other hand, overhead costs of bureaucracy
eventually check this trend.
On a free market any cartel will be inherently
unstable:
The term monopoly has traditionally been defined as
either:
1.
A single seller
of a good or service.
2.
A business that
can achieve a monopoly price.
The first definition is vacuous; everyone is a monopolist in this sense. McDonald’s, for example, have a monopoly in
Big Macs, because they are the only seller.
Why do McDonald’s not restrict the supply and raise the price of Big
Macs? It is because, while every
producer’s product is unique, they are also all substitutable. If the price is raised, consumers will
substitute the Big Mac with something else, perhaps another hamburger, or
another food item entirely.
The second definition depends on the existence of a
“monopoly price”, as opposed to a “competitive price”. But on a free market these terms have no
meaning; there is only the market price.
The supply of Big Macs is optimal for the given demand; profits are
being maximized. The Law of Marginal
Utility determines the limit of supply.
The true definition of a monopoly is:
3.
The recipient of
a government privilege, blocking outsiders from entering the industry.
Hence, on a free-market no monopoly can exist, and no
cartel can survive for very long. If a
firm, or group of firms, are earning “above normal” returns, outsiders will
enter the industry, and profit rates will return to normal. Only when the government grants a privilege
backed up by force is the concept of monopoly price significant.
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